SOP: Set Up Creator Whitelisting / Spark Ads (paid amplification)

SOP: Set Up Creator Whitelisting / Spark Ads (paid amplification)

Goal: run the creator's organic post as your paid ad, from their handle. Owner: paid media.

Phase 1: Lock rights first. Contract must grant usage rights + ad authorization. No authorization then no whitelisting. Define the window (e.g. 30/60 days).

Phase 2: Get the access code, not the login.
— TikTok: creator generates a Spark Ads authorization code, sends it to you.
— Meta: creator grants partnership ad access to your ad account via Business settings.
You never need their password. If they offer it, decline.

Phase 3: Build the campaign.
— Pick the specific top-performing organic post.
— Keep the creator's handle as the ad identity.
— Add your tracking link/landing in the destination.

Phase 4: Measure separately. Tag this content as 'paid_boost' so organic and amplified results don't blur.

Checklist:
— Ad rights in contract
— Auth code/access received
— Post selected
— Tracking + paid tag set
— Window expiry calendared

When the window ends, pull the ad. Don't run rights you no longer hold.