<b>Q: What's the difference between a 'fraud score' and a 'bot score'? My traffic tool shows both.</b>

<b>Q: What's the difference between a 'fraud score' and a 'bot score'? My traffic tool shows both.</b>

A: They answer two different questions, and confusing them leads to wrong fixes.

A <b>bot score</b> (or automation score) asks: was this a human or a script? It leans on signals like headless-browser fingerprints, impossible mouse paths, data-center IP ranges, and request timing that's too perfect.

A <b>fraud score</b> asks something broader: how risky is this click for an advertiser to pay for? A real human can still score high here — VPN use, a recycled device fingerprint, a mismatch between IP country and form country, or a known-abusive ASN (the network block an IP belongs to).

So a click can be 100% human and still flagged as risky. That's not a contradiction; the fraud score is pricing risk, not detecting robots.

When a source gets blocked, check which score tripped. High bot score means clean up your placements or traffic vendor. High fraud score on human traffic usually means geo, proxy, or device-reuse signals you can fix on the targeting side.

Short version: bot score = human-or-not, fraud score = risky-or-not. Read the right one.

Still stuck? Drop your case in the comments.