<b>Q: My lead clearly bought the product, so why did the network still reject it?</b>

<b>Q: My lead clearly bought the product, so why did the network still reject it?</b>

A: A real sale and a payable lead are two different events, and the gap between them is where most rejections live.

Networks reverse conversions for reasons that have nothing to do with whether the user paid:

— The buyer churned or refunded inside the validation window (often 30-90 days), so the advertiser clawed the commission back.
— Cookie attribution went to another partner who touched the user last.
— The order failed downstream KYC (identity verification the advertiser runs before funding).
— Your conversion landed in a capped offer that already hit its daily budget.

None of these mean you sent bad traffic. They mean the conversion didn't survive the advertiser's own accounting. Ask your manager for the specific reversal code, not just 'rejected.' Codes like 'duplicate,' 'test order,' or 'outside attribution window' tell you exactly which lever moved.

Short version: a paid sale isn't a paid lead until it clears the advertiser's validation window. Get the reversal reason in writing before you assume foul play.

Still stuck? Drop your case in the comments.