<b>A boring, clean P&L sells faster than a sexy traffic chart. Every time.</b>

<b>A boring, clean P&L sells faster than a sexy traffic chart. Every time.</b>
Buyers aren't romantics. They're underwriting cash flow. Your 500k pageviews mean nothing if the income runs through three undocumented PayPals and a personal Stripe.
The due diligence killer isn't low revenue — it's revenue you can't prove cleanly.
— Separate business banking from day one
— One ad account, one affiliate dashboard, owner-name attached
— 12 months of statements that reconcile to the dollar
A verifiable $3k/mo beats a hand-wavy $8k/mo at the closing table. Fight me on that.