<b>Listing a seasonal site in its off-season is leaving a full turn of multiple on the table.</b>
A Q4-heavy affiliate site listed in February shows a flat trailing graph and a buyer who can't feel the upside. List it in October and the momentum sells itself.
— Buyers anchor on the freshest months, fair or not
— Trailing twelve smooths seasonality; the <i>vibe</i> of the recent trend doesn't
Time your listing to your season's peak. The math is the same; the psychology pays you.
Think trailing-12 cancels this out? You've never watched a buyer scroll the last 3 months.
Sell It Already
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<b>Listing a seasonal site in its off-season is leaving a full turn of multiple on the table.</b>
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