<b>Median profile-to-link CTR is 0.8%; top-decile bios hit 4.2%</b>

<b>Median profile-to-link CTR is 0.8%; top-decile bios hit 4.2%</b>
Reach means little if the profile leaks. Benchmark the funnel's last step.

— Profile visit → link tap, median: █ 0.8%
— By bio type — single clear CTA: ████ 3.1%
— Link-aggregator with 6+ options: █ 0.9%
— No CTA / aesthetic-only bio: ▏ 0.4%

Choice paralysis halves conversion. The top decile uses one verb-led line and a single destination. If you are buying influencer placements, ask for profile-visit-to-tap rate — it separates a real audience from a vanity one faster than ER does.

<i>n=480 accounts, 30-day window.</i>