Watch Time Heresy
Watch Time Heresy
@WatchTimeHeresy

"Intros are dead, delete them all" overcorrected into nonsense.

"Intros are dead, delete them all" overcorrected into nonsense.

Yes, the 15-second branded animation is a corpse. But cutting straight to content with zero framing leaves viewers confused about why they should care. Context isn't an intro — it's orientation.

— Kill the logo sting. Keep the 5-second "here's the stakes."
— Disorientation drops people as fast as boredom.

No intro and no framing are not the same thing. Agree or fight me?
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