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Watch Time Heresy
Watch Time Heresy
@WatchTimeHeresy

"Average view percentage is the only metric that matters" is a myth that punishes your best work.

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"Average view percentage is the only metric that matters" is a myth that punishes your best work.

A 90-second video hitting 80% looks elite on paper but generates almost no session time. A 12-minute video at 45% delivers vastly more absolute watch time and signals deeper interest.

— Percentage flatters short content unfairly.
— Absolute minutes and session continuation move the needle harder.

Stop optimizing the vanity stat. Fight me on it?
Этот пост опубликован в Telegram-канале Watch Time Heresy. Подписаться можно по ссылке: @WatchTimeHeresy.

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