Market analysis is not a slide deck: it is the questions you were afraid to ask early

Teams often produce a tidy market overview after the product is already built. By then the analysis decorates a decision instead of shaping it.

Useful market analysis asks uncomfortable things up front:
— who already solves this problem, even badly;
— why a buyer would switch, and what that costs them;
— which segment feels the pain sharply enough to pay.

Charts of total market size look impressive but rarely change what you do next week.

Do the analysis while the answer can still redirect the plan, not after the budget is spent.