"Hold the SaaS for recurring MRR, content is one-time money" — congrats, you just rationalized a churn problem.
MRR you have to defend with constant feature work and support isn't passive — it's a job with a multiple attached.
— A 3% monthly churn SaaS "recurs" itself to zero in under 3 years untouched
— Content with stable organic rankings can out-passive your MRR with no roadmap and no Stripe disputes
— Buyers pay 4-5x on content and 4-6x on tired SaaS — the gap is smaller than the legend
Recurring revenue isn't recurring if you're the engine.
Which is more passive in YOUR portfolio? Be honest.
Sell It Already
@SellItAlready
"Hold the SaaS for recurring MRR, content is one-time money" — congrats, you just rationalized a churn problem
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