Myth: showing your ad once per person per day is the safe cap

Myth: showing your ad once per person per day is the safe cap

Today: "frequency capping" means limiting how many times one person sees your ad. New buyers often set "1 per day" thinking that's polite and safe.

The surprise: for push, even one push per day can feel like a lot, because it physically buzzes someone's phone. But for in-page push, 1 per day may be far too few to ever get noticed.

There's no magic universal number. The right cap depends on format and offer.

Think of it like watering plants — a cactus and a fern want totally different amounts.

Try this: pick one campaign and write down its current cap, then plan to test one higher and one lower.

Testing beats guessing every time.