Myth: in-page push is basically the same as classic push

Myth: in-page push is basically the same as classic push

Today: two terms that look like twins but aren't. Classic push goes to people who clicked "Allow" and reaches them even when your site is closed. In-page push appears while someone is browsing a page — no Allow needed.

Beginners treat them as one thing and copy settings across. That backfires.

Classic push reaches a loyal-ish list. In-page push reaches first-time, random visitors who never opted in. They're colder, so they need simpler, gentler creatives and different expectations.

Think of it like a text from a friend versus a flyer handed to you on the street. Same message, very different mood.

Try this: write one separate creative just for in-page traffic today.

Different audiences, different greetings.