Myth: run ads at night because clicks are cheapest then

Myth: run ads at night because clicks are cheapest then

Today: it's true that push clicks often cost less at 2-4am. So beginners run all night to "save money." Sounds clever, right?

Here's the trap. Cheap clicks at night come from people half-asleep, tapping by reflex, then closing everything. They rarely buy. You paid little per click but earned nothing per click.

Think of it like a cheap flight that lands 100 miles from your hotel. The ticket was cheap; the trip wasn't.

What matters is cost per conversion, not cost per click. Often daytime clicks cost more but pay back better.

Try this: compare your conversions from daytime hours versus 2-4am in your stats today.

Let results, not the price tag, decide.