Choosing a niche isn't about passion — it's about unit economics.

Choosing a niche isn't about passion — it's about unit economics.

Before you build a single page, run this quick check:
- Monthly search volume for head terms: at least 5,000
- Affiliate commission potential: $30+ per conversion or 20%+ rev share
- Number of monetizable informational queries: 50+
- Competition ceiling: can you realistically rank in 12 months?

The mistake most beginners make is picking a niche they "like" without confirming that buyers exist and that affiliate programs actually convert.

Fitness supplements, personal finance, software/SaaS tools, and home improvement remain strong. What they share: high intent searches, recurring purchase behavior, and multiple affiliate program options.

A niche that scores well on all four criteria above is worth pursuing even if you have zero personal interest in it. You're building a business, not a blog.