Hybrid deals beat pure CPA by ~22% over 6 months in this set

Hybrid deals beat pure CPA by ~22% over 6 months in this set

The advice: hybrids (CPA + RevShare) are how operators underpay you on both sides. Usually it's the reverse — operators dislike hybrids because they're capital-intensive.

The comparison, ~18 deals run side-by-side, 6-month window:
— Pure CPA $180: locked, predictable, zero upside.
— Hybrid $100 CPA + 20% RevShare: front money plus a tail.
— On a cohort with $520 LTV, the hybrid returned $100 + ~$104 RevShare = ~$204 per player, ~13% over pure CPA.
— On the better-retained sources (LTV ~$700), hybrid hit ~$240, about 22-33% over pure CPA.

The correction: hybrids transfer some risk back to you (lower front money) in exchange for upside. They're a scam only if your retention is bad — on weak cohorts the RevShare tail is worthless and you've sold cheap CPA. Hybrids reward sources you've already proven retain. Match the structure to measured LTV, not to folklore.

Benchmark of the day: hybrid beats pure CPA whenever cohort LTV clears ~1.6x the front-money price; below that, take the cash.