My seasonal push checklist (start 6 weeks early or skip it)

My seasonal push checklist (start 6 weeks early or skip it)

Everyone wakes up in December. You wake up in October.

The build for any seasonal product:

— Week -6: publish the gift-guide / buyer's guide page, let it age
— Week -4: start link-building + internal links to it
— Week -2: load retargeting creatives, don't run yet
— Week 0: flip ads on, your page is already indexed and ranking
— Week +1: swap to "last-chance shipping" angle

Letting the page age 6 weeks doubled my organic before I spent a dollar on traffic.

Pick your Q4 product now. Publish the guide this week. The aging is free money.