<b>"Just bumping this" is a confession</b>

<b>"Just bumping this" is a confession</b>

Popular advice: keep follow-ups short — "Bumping this to the top of your inbox."

Myth. A bump adds zero new information and tells them the first message wasn't worth answering the first time. You're asking them to reconsider the exact thing they already passed on. Why would the second look change?

It's not the timing that's broken, it's the content. Each follow-up needs a new angle — a different proof point, a tighter offer, a reason that didn't exist before. No new reason, no new send.