Hiding your budget costs you the deal Everyone says: "Don't reveal your budget first — make them name their rate." Myth. "What are your rates?" forces unpaid labor onto a stranger and signals you migh…
Automation isn't why your outreach feels spammy Everyone says: "Stop using tools — automation is what makes cold DMs feel gross." Myth. Nobody feels the automation; they feel the indifference. A hand-…
Curiosity-gap subject lines are a tax on yourself Popular advice: "Write a mysterious subject line so they have to open it." Myth. Manufactured intrigue — "quick question," "idea for you," "saw this" …
The "small ask" can be too small Everyone says: "Lower the ask — just request a quick call, not a deal." Myth. "Can we hop on a call?" sounds easy but is actually expensive: it's an open-ended block o…
The magic number of follow-ups doesn't exist Popular advice: "It takes 7 touches to close — so send 7." Myth. That stat came from B2B sales cycles and got laundered into outreach gospel. Touches don't…
Compliments cost you credibility Everyone says: "Open warm — flatter them so they feel good before you pitch." Myth. Praise from a stranger who's about to ask for something reads as currency, not kind…