<b>Native's case studies are survivorship bias with a logo</b>

<b>Native's case studies are survivorship bias with a logo</b>

<b>Everyone says</b> the case studies prove native delivers — look at the brands that scaled it.

The data says you're only shown the survivors. For every native success deck, an unknown denominator of advertisers tested, bled CPA, and quietly left — and dead campaigns don't write case studies. The format looks like it works because failure is silent and success is marketed.

The correction isn't faith, it's your own holdout: run native against a clean incremental-lift test on your own funnel, with a real control, before you believe a stranger's win. Your data has no survivorship bias. Their slide deck is built from it.

Whose campaigns aren't in the case study? You'll never be shown them — so test as if you might be one.