<b>Engagement halves every time follower count 10x</b>

<b>Engagement halves every time follower count 10x</b>

Engagement rate = (likes + comments + saves) / followers per post.

— 5-25k 7.2% ████████████
— 25-100k 4.1% ███████
— 100-500k 2.3% ████
— 500k-2M 1.4% ██░

The decay is near log-linear: each order of magnitude in audience strips roughly 40-45% of relative engagement. Bigger accounts trade intimacy for scale, which is fine if your goal is impressions not replies.

So what: judge a creator against their own size band, never against a nano's vanity rate.

Benchmark: n=1,860 creators, trailing 90 days, IG Reels.