28 June 2026
Posted rate cards sit 25–55% above the blended rate brands actually close at. Discount from rate card by deal structure: — Single one-off post: 0–10% off — 3-post bundle: 15–25% off — Quarterly retain…
27 June 2026
Save rate is the only engagement metric that correlates with 90-day residual sales. Median save rate (saves / reach) vs delayed conversion: — High residual creators: 1.8–3.4% — Median: 0.6–1.2% — Flat…
26 June 2026
Category exclusivity costs 15–50% on top of fee — and the range is mostly leverage, not value. Exclusivity uplift by scope: — 30-day, single competitor: +8–15% — 90-day, category: +20–35% — 6-month, c…
25 June 2026
Stories are priced at ~40% of a feed post but deliver 60–75% of its tracked sales. Price and pull, indexed to one feed post (=100): — Feed post: price 100 / sales 100 — Reel: price 90–110 / sales 95–1…
24 June 2026
Creator-ad ROAS peaks around 3–4 exposures, then turns negative past 7. Incremental ROAS by frequency band: 1–2x ████░░░░ rising 3–4x ████████ peak 5–6x ██████░░ plateau 7x+ ██░░░░░░ negative ROAS is …
23 June 2026
Audience-quality screening cuts effective CPM by 25–40% before a dollar is spent. Share of followers flagged inauthentic by tier: — Nano: 4–9% — Micro: 8–16% — Mid: 14–27% — Macro: 18–34% If a macro a…