PLAYBOOK: Launching a new deal aggregator without an index-bloat death
Confirmed from teams who've launched in 2024-25: the ones that survive Google's first crawl don't dump 50k thin pages live on day one.
— Launch with your top 200 merchant pages only, each with hand-verified codes and unique intro copy
— Keep category and tag pages noindex until they have real listings underneath
— Block faceted filter URLs in robots.txt before launch, not after Google finds 80k parameter combos
— Drip the remaining merchants in batches of ~100/week, watching index coverage in Search Console
Why it matters: aggregators that launch their full database at once trigger thin-content suppression site-wide, not just on the weak pages. Slow index = survival.
Deal Wire
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PLAYBOOK: Launching a new deal aggregator without an index-bloat death
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