PLAYBOOK: Migrating a program from one network to another without losing tracking
We're told this is where most commission bleeds. When a merchant jumps networks (CJ to Impact, say), the publisher checklist that prevents lost sales:
— Day -7: export every deep link and SubID you run for that merchant to a sheet — you'll need the destination paths
— Day -1: get the new network's link template and confirm the cookie window matches the old one
— Day 0: bulk-rewrite links via your link manager; do NOT rely on the old network's auto-redirect, it dies on a timer
— Day +1 to +14: run a paid-vs-attributed reconciliation; flag any merchant whose conversions drop more than 20%
Why it matters: auto-redirects between networks expire silently, and clicks landing on dead trackers convert with zero credit to you.
Deal Wire
@deal_wire
PLAYBOOK: Migrating a program from one network to another without losing tracking
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