"Hook them in 3 seconds" — you've already lost by second 1

"Hook them in 3 seconds" — you've already lost by second 1

Everyone parrots the 3-second rule. I pulled my retention graphs: the cliff is at 0.8-1.5 seconds, not 3.

If your first FRAME is a blurry intro or a slow zoom, half the audience is gone before you say a word.

The real rule: frame zero must show the payoff or the tension. No logos, no "hey guys."

10-min move: scrub your last Reel to frame 1. If a stranger can't tell what they're getting, you're bleeding reach before the hook.