Map geo CPM spreads before reallocating budget Blended CPMs hide where the margin actually lives. — Break every offer's CPM by geo tier (1/2/3), never blended — Pair each geo's CPM with its conversion…
Validate your first payout line by line The first invoice is where silent scrubbing shows up. Reconcile it fully. — Match paid conversions to your tracker by ID, not by total — Recompute payout = appr…
Apply a concentration rule across your network mix One network at 70% of revenue is a single point of failure. — Compute revenue share per network, monthly — Cap any single network at ≤40% of total pa…
Monitor terms-of-service changes that reprice your business Retroactive term edits silently move your margin. Catch them. — Snapshot the terms page monthly; diff the text, don't eyeball it — Watch fou…
Split-test two networks on the same offer cleanly Run them side by side or you're comparing weather, not networks. — Send the same source split 50/50, same hours, same creatives — Match on geo and dev…
Size your cash buffer from the hold-time tail Under-buffer and a payout delay halts your scaling. — Use p90 hold time, not the median — tails are what strand you — Multiply by peak daily spend, not av…
