<b>$0.04 median CPV at the micro tier</b>

<b>$0.04 median CPV at the micro tier</b>

CPV = cost per view, paid spend divided by qualified video views.

— Nano $0.02 ░░
— Micro $0.04 ████
— Mid $0.09 ████████
— Macro $0.21 ████████████████████

The curve is convex, not linear: moving up one tier roughly doubles cost per view while reach grows ~5-8x. You buy reach efficiency at the bottom and audience certainty at the top.

So what: blend tiers — anchor on micro for cost, top up with one macro for ceiling.

Benchmark: n=412 paid campaigns, Q1, IG+TikTok, view-validated.