<b>Median reach rate by account size (n=1,240 accounts, 30-day window)</b>

<b>Median reach rate by account size (n=1,240 accounts, 30-day window)</b>

Reach as % of followers, all formats blended:

— 1k-10k: ██████ 28%
— 10k-100k: ███ 16%
— 100k-1M: ██ 9%
— 1M+: █ 5%

The delta between micro and mid-tier is not a penalty — it's dilution. Larger follower bases carry more dormant accounts (followed 2+ years ago, never engaged), so the denominator inflates faster than the served audience.

So what: don't benchmark your 80k account against a 6k creator. Compare inside your own cohort or the number lies to you.