<b>"Add arrows and cues pointing to your CTA." [DEPENDS]</b>
The myth: eye-gaze photos and big arrows herd attention to the button.
Why it spread: one charming eye-tracking study (the baby looking at the headline) made directional cues a CRO party trick.
The boring truth: cues only help when attention is genuinely lost. On a clean, well-structured page, an arrow is clutter that signals "we don't trust you to find the obvious button." Overused, directional cues make a page feel like a used-car lot, and skeptical buyers notice the manipulation.
The nuance: the real mechanism is <i>visual hierarchy</i>, not arrows. If you need an arrow to find the CTA, the layout failed and the arrow is a patch. Fix contrast, spacing, and flow first. Cues are for genuinely complex pages, not a default garnish.
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<b>"Add arrows and cues pointing to your CTA." [DEPENDS]</b>
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