Win back a snippet a rival took Today's lesson: a featured snippet — the answer box at the top of search — can switch owners. If a competitor's text now sits there instead of yours, you can fight to r…
Get into the local map pack Today's lesson: the local pack — the box with a map and three nearby businesses near the top of search — is how local customers find you. A few basics get you in the runnin…
Capture the featured snippet Today's lesson: a featured snippet — the boxed answer pulled to the very top of search, above the normal results — is the spot everyone wants. You can write specifically t…
Land a spot in the video carousel Today's lesson: a video carousel — the sideways-scrolling row of video thumbnails in search results — mostly pulls from YouTube and rewards videos with clear topics a…
Earn review stars on your result Today's lesson: review stars — the little gold stars and rating number shown under some results — are a rich result that makes your listing stand out and pull more cli…
Helping image packs: image sitemap vs on-page signals Today's lesson: an image sitemap — a special list of your pictures' web addresses given to Google — helps photos get found. But it's only half the…
