SOP #50 — "Bank statements prove the income" is wrong Myth: PayPal/bank deposits confirm earnings. Correction: deposits prove money arrived, not that the site earned it or that it recurs. Trace each d…
SOP #49 — "Backlink count proves authority" is wrong Myth: thousands of referring domains = strong site. Correction: link quality and pattern decide value; a big number often hides a toxic or paid pro…
SOP #48 — "A seller who'll stay on means it's safe" is wrong Myth: a long handover/training period guarantees a smooth transfer. Correction: dependence on the seller is a risk, not a feature — it mean…
SOP #41 — "Just check Google Analytics" is wrong Myth: GA proves a site's traffic. Correction: GA shows what a property chose to report. It is editable, filterable, and easy to spoof. Verify it instea…
SOP #47 — "More content = more value" is wrong Myth: a 2,000-page site beats a 200-page one. Correction: most pages on a large site earn nothing and can drag down site quality. Measure content by cont…
SOP #46 — "The LOI is just a formality" is wrong Myth: the letter of intent is paperwork; the real deal happens later. Correction: the LOI sets the rules of the entire negotiation and what you can sti…