Checklist: Vet a Creator Before You Spend a Dollar Trigger: creator passed first contact, before any payment. Owner: partnerships. Audience reality (the kill switches). — Engagement rate in your niche…
Playbook: Route One Offer Across Many Platforms Cleanly Goal: send traffic from any creator surface to the right place, tracked. Owner: ops. Phase 1: One smart link per creator-campaign. Create a sing…
Checklist: Brand-Deal Negotiation Prep (do before the call) Trigger: creator replied 'interested'. Owner: whoever runs the call. Know your three numbers. — Target: what you want to pay. — Ceiling: max…
Playbook: Stand Up a 4-Week Creator Content Calendar Owner: program manager. Cadence: planned monthly, locked weekly. Phase 1: Columns (build once) Creator | Platform | Asset type | Concept | Draft du…
SOP: A UTM Naming Convention That Never Breaks Problem: free-text UTMs turn your reports into garbage. Fix it once. Rule 1 — Lock the five parameters. — source = the platform (instagram, youtube, tikt…
Playbook: Build a Creator Rate Card You Can Defend Goal: one reusable doc that ends per-deal haggling. Owner: partnerships lead. Step 1 — Set your base unit. Price per 1,000 verified followers in the …