"How many follow-ups before I give up?" Everyone says five to seven touches, that's where the money is. Myth. That number comes from B2B sales decks selling you sequence software. A creator who ignore…
Chasing the "good" reply-rate benchmark is chasing the wrong target Everyone says "aim for a 10% reply rate — that's the industry benchmark." Myth. A benchmark from a mixed pile of campaigns tells you…
Hiding the budget doesn't protect it — it kills the lead Popular advice: "Never mention budget first — make them name a number so you don't overpay." Myth. What actually happens: the creator reads a v…
"Keep it short" becomes "keep it empty" Everyone says "the shorter the message, the higher the reply rate." Myth in the form people apply it. Stripped too far, you get "Hi, collab?" — which is short a…
Name-dropping big clients backfires more than it impresses Popular advice: "List your famous brand clients up top to build instant credibility." Myth. To a creator, "we work with Nike and Coca-Cola" s…
AI-written "personalization" is just slop at scale Everyone says "use AI to personalize every message and you keep the human touch while scaling." Myth. The model produces the median compliment — smoo…
