Name-dropping big clients backfires more than it impresses

Name-dropping big clients backfires more than it impresses

Popular advice: "List your famous brand clients up top to build instant credibility." Myth. To a creator, "we work with Nike and Coca-Cola" signals a budget that clearly isn't being offered to them — so why the tiny ask? It either reads as a lie or as a lowball with a fancy letterhead. It's not credibility, it's a mismatch they'll question. Proof that helps is specific to their world: a creator like them you worked with, the result, the rate. Relevance beats prestige.