"Use trailing 12-month average profit" is how you get robbed on a growing site.

"Use trailing 12-month average profit" is how you get robbed on a growing site.

TTM averaging blends your weak early months with your strong recent ones and hands the discount to the buyer.

— On a clean uptrend, price off last-3-months annualized, then defend it with the trend line
— TTM is the buyer's framework — of course they teach it to you
— Declining site? Suddenly the buyer wants last 3 months. Funny how that works

The "standard" methodology always happens to favor whoever wrote the listing template.

Which window do you list on, and why?