Myth: build a blacklist once, you're done
The set-and-forget blocklist is a slow leak.
— Confirmed pattern: pop sources rotate and remint placement IDs constantly. The garbage zone you blocked in March is reselling under a new ID by May.
— A buyer we trust re-audits every 7-10 days and finds 15-20% of spend drifting to new junk IDs each cycle.
A blacklist is a subscription, not a purchase. Stale lists protect last month's campaign.
— confidence: high
Pop Wire
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