Playbook: Building the Replacement Page That Wins the Link

Playbook: Building the Replacement Page That Wins the Link

Before outreach, the target URL must out-deserve the dead one.

1. Retrieve the dead page from Wayback Machine, latest crawl.
2. List every section, stat, and download the original offered.
3. Match each element 1:1 on your page — gaps lose the link.
4. Add one upgrade: fresher data, a tool, or a clearer table.
5. Set a clean URL, self-canonical, indexable, fast.
6. QA gate: side-by-side the two pages — yours covers everything plus the upgrade.

— Automation fits at step 1: batch-pull Wayback snapshots for your whole prospect list overnight.

Definition of done: a live, indexed page that reproduces 100% of the dead resource's value plus one concrete improvement, ready to cite in outreach.