Playbook: Route One Offer Across Many Platforms Cleanly

Playbook: Route One Offer Across Many Platforms Cleanly

Goal: send traffic from any creator surface to the right place, tracked. Owner: ops.

Phase 1: One smart link per creator-campaign. Create a single short link (your domain) that holds the UTMs. Creators only ever paste this one link, everywhere.

Phase 2: Decide the route map.
— Bio link then landing page with the full offer.
— Story swipe-up then same landing, content=story.
— YouTube description then same landing, content=ytdesc.
Same destination, different content tag, so you see which surface converts.

Phase 3: Geo and platform fallbacks.
— If user is outside offer's allowed regions then redirect to a geo-appropriate page, not a dead 404.
— If a deep link to an app fails then fall back to the web landing.

Phase 4: Test before launch. Open each route on mobile, confirm UTMs survive the redirect, confirm the click registers in your dashboard.

Checklist:
— One short link per creator
— content tag distinct per surface
— geo + app fallback set
— mobile test passed

Broken links are silent. Test, don't assume.