"Quora Ads don't convert" — for most people that's a targeting failure, not a platform failure.
Everyone runs broad interest targeting and cries when CPLs balloon.
The money is in question-level targeting: bid on the exact high-intent questions people read right before buying.
Someone reading "best CRM for a 5-person agency" is mid-decision. That's not awareness. That's a warm lead clicking a question, not a banner.
Fight me:
Answer Heat
@AnswerHeat
"Quora Ads don't convert" — for most people that's a targeting failure, not a platform failure.
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