Myth: "Charging per hour is the fairest way to price UGC."

Myth: "Charging per hour is the fairest way to price UGC."

Hourly punishes you for getting faster and caps your income at your calendar. It also turns every efficiency gain into a pay cut. Price the outcome, not the clock.

The Deliverable Pricing checklist:

— Quote per finished clip, with usage and revisions defined.
— Track your real hours privately for 5 projects to find your true cost floor.
— Set the per-clip price so your worst-case hours still clear that floor.
— Add the usage and rush lines from your rate card on top.

The client buys a known result; you keep every minute you save by being good. Save this and retire the timesheet. Standardize on deliverables.