The hook isn't your first line. It's your first THOUGHT.

The hook isn't your first line. It's your first THOUGHT.

Unpopular opinion: "nail the first 3 seconds" made everyone write clickbait openers attached to empty bodies. A great hook that leads into mush trains people to distrust your next hook. Retention is a promise — the open writes a check the body has to cash.

Hook the whole thing or hook nothing. Fight me.