"Keep it short" is the laziest copy advice ever handed out.
Hot take: short doesn't convert. Relevant converts. A tight 8-word caption on a complicated offer just confuses people into scrolling. Long copy outsells short copy when every sentence earns the next — people read 2000 words about something they actually want.
Stop trimming for the sake of trimming. Trim filler, not depth. Agree? Quote-tweet your worst.
Spicy Captions
@SpicyCaptions
"Keep it short" is the laziest copy advice ever handed out.
Этот пост опубликован в Telegram-канале Spicy Captions. Подписаться можно по ссылке: @SpicyCaptions.