"On brand" is where personality goes to die. Here's the fix.

"On brand" is where personality goes to die. Here's the fix.

Calibrate your voice with the swap test:

— Could a competitor post this word-for-word? Then it's not your voice, it's the category's.
— Read it in your actual speaking rhythm. Where you'd never pause, kill the comma.
— Find one opinion in the post. No opinion = no voice.
— Keep one weird word choice you'd defend in a fight.

A voice everyone approves of is a voice no one remembers.

Agree? Quote-tweet your blandest caption.