Segment prospects into three tiers. Tier 1 covers major industry publications for authority. Tier 2 focuses on niche blogs with steady traffic. Tier 3 targets hyper-relevant sites for quick wins. This structure ensures a balanced profile without wasting time on low-probability outreach.
Develop three unique angles: data-driven pitches, gap fillers for topics competitors missed, or updates for outdated content. Rotating these angles prevents template fatigue and keeps communication fresh for recurring industry contacts.
Create evergreen assets like calculators or infographics that simplify complex data. These must reside on your site as linkable power pages. If a page doesn't solve a specific problem for the prospect's audience, it will not earn a placement.
Map out assets first, then match them to tiers and angles. This systematic approach turns manual outreach into a predictable growth engine for your domain.
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Building a quarterly link roadmap requires more than just a list of target domains.
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