<b>Re-price long-form on cost-per-completed-view and macro stops looking expensive.</b>

<b>Re-price long-form on cost-per-completed-view and macro stops looking expensive.</b>

Cost per completed view (CPCV — paid / views past 75%):
— 15s Reel: $0.06–$0.11
— 60s integration: $0.09–$0.16
— 8-min dedicated video: $0.14–$0.24

Short-form wins raw CPV but bleeds 70–85% of viewers before the message lands; long-form retains 35–50% to completion. On message-delivered cost, the gap narrows to under 2x.

So what: buy on completed views when the product needs explaining, on raw views when it needs only recognition.

Benchmark: n=210 placements with retention curves, trailing year.