<b>Category exclusivity costs 15–50% on top of fee — and the range is mostly leverage, not value.</b>

<b>Category exclusivity costs 15–50% on top of fee — and the range is mostly leverage, not value.</b>

Exclusivity uplift by scope:
— 30-day, single competitor: +8–15%
— 90-day, category: +20–35%
— 6-month, category + adjacent: +40–70%

The true cost is the creator's forgone deals during the lockout, which for a mid-tier account is rarely more than 1–2 missed integrations. Anything above that is pricing your fear of competitors.

So what: pay exclusivity against the creator's actual deal cadence, not a percentage of your fee.

Benchmark: n=160 contracts with disclosed competing offers, mixed verticals.