<b>HEARD: The highest-ROI automation segment is one most lifecycle teams never build — recency-frequency-monetary.</b>
RFM scoring ranks customers by how recently they bought, how often, and how much. It's decades old and brutally effective, yet most automation platforms leave you to compute it by hand.
The payoff: a 'lapsing high-value' segment converts win-back offers far better than a blanket 'inactive 90 days' blast.
What we're hearing: the teams that operationalize RFM as a recurring automated recalculation quietly outperform on retention spend.
Watch this.
The Automation Desk
@TheAutomationDesk
<b>HEARD: The highest-ROI automation segment is one most lifecycle teams never build — recency-frequency-monet
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