<b>Which bid strategy at scale? Match it to your stage.</b>

<b>Which bid strategy at scale? Match it to your stage.</b>

Wrong bid strategy caps your spend or torches your margin. Pick by where you are:

— Lowest cost (no cap): testing + early scale, maximizes volume, accept CPA noise
— Cost cap: stable scale when you have a hard CPA you can't cross
— Bid cap: pro mode, manual auction control, only if you know your real conversion value

The trap: jumping to cost cap during testing — it strangles delivery before you have data.

Lowest cost to find winners, cost cap to defend margin while scaling them. Switch deliberately, and remember a strategy change resets learning. Map your campaigns to a stage this week.