CBO dumping all budget into ONE ad set? Use min/max caps.
CBO loves to feed its favorite child and starve the rest — fine until that ad set fatigues and the whole campaign tips over.
Force diversification:
— Open ad set > advanced > set a minimum daily spend on your secondary sets
— Or cap the max on the greedy one so it can't hog everything
— Keep 2-3 ad sets genuinely funded so you have backups when the leader dies
This trades a little efficiency for a lot of stability.
Warning: over-restrict and you fight the algo for nothing. Use light touches. Try a minimum on ONE backup ad set in a fragile campaign.
Scale or Stall
@ScaleOrStall
CBO dumping all budget into ONE ad set? Use min/max caps.
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