<b>Prospecting CPA creeping up week over week? Check frequency.</b>

<b>Prospecting CPA creeping up week over week? Check frequency.</b>

On cold campaigns, frequency over ~2.5-3 in 7 days means you're re-hitting the same people and paying more for worse results.

Reset the pool without nuking the campaign:

— Pull frequency: Breakdown isn't needed, it's a column you can add
— If it's climbing, inject a NEW audience or new creative angle to widen reach
— Or move spend to broad to escape the saturated narrow pocket

Don't just raise budget on a saturated audience — that ACCELERATES frequency and burns you faster.

Add the frequency column to your prospecting view today. Watch the trend, not just the snapshot.