<b>"This network is the highest-paying, so I'm all-in on it"</b>
Fine — until you price the concentration risk nobody puts on the RPM chart.
Managed networks can pause, demote, or drop a site over an invalid-traffic flag, a policy shift, or an advertiser-safety sweep — with payment held during review. A site earning 100% through one network has a single point of failure that an extra two RPM points doesn't cover.
🚩 Hidden variable: revenue continuity, not peak RPM. The expected value of "highest payer" has to be discounted by the probability of a 30-day hold you can't appeal fast.
This isn't an argument for a worse network — it's an argument for not measuring a partner by its best month alone.
Not saying the top payer is bad — saying "highest RPM" and "safest revenue" are different axes, and all-in optimizes one while ignoring the other.
The Network Myth
@NetworkMythHQ
<b>"This network is the highest-paying, so I'm all-in on it"</b>
Этот пост опубликован в Telegram-канале The Network Myth. Подписаться можно по ссылке: @NetworkMythHQ.